I’ve never shied away from saying that I love McDonald’s.
I realize that it’s a bit sacrilegious to say this nowadays, but it has always been my favorite fast food restaurant.
My first- and second-grade field trips were to McDonald’s. After getting a restaurant tour, we got to watch employees make French fries from REAL potatoes. And they were just as delicious as the frozen ones are today.
Before Value- and Happy-Meals were available and ubiquitous, I habitually ordered two burgers, large fries, and an orange soda. To this day, I have never had a Big Mac, nevertheless I can still recite the jingle that was used to sell them back in the day:
Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun!
As much as people boast about giving up McDonald’s (although, I think some are McLying), the drive thru lunch rush remains bumper-to-bumper.
Because of people like Morgan Spurlock, the obesity epidemic, and a more health-conscious society, sales have been tepid for the burger giant. Still, its longevity and history is pretty remarkable.
Fifteen years after opening their first restaurant in 1940 at the corner of 14th and E Streets in San Bernardino just off Route 66, the incredibly successful New Hampshire born McDonald’s brothers, Richard and Maurice, allowed a wolf into the henhouse: milkshake mixer salesman, Ray Kroc.
After a contentious relationship, the aggressive franchisee bought their business, took their name, and ultimately opened a McDonald’s around the corner from the original restaurant (renamed Big M) and drove the brothers out of business.
As a salesman and showman, Kroc personally served the one billionth burger on television in 1963.
Kroc brought us burgers, fries, and the King of Zamunda! And while many of you may no longer be among the billions being served, I’ll never shy away from saying that I’m lovin’ it.by